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Sunday, July 5, 2009
How Twitter is Teaching Business the Lost Art of Conversation
So it’s happened. Twitter has gone mainstream.
As Twitter users, we knew instantly when Mumbai came beneath the waves radical frisk. Industry pundits and biting journalists regularly diss Twitter as a time-wasting, look at me craze, intended representing Forgottensville in 2 years. We laughed at the photo of Stephen Fry stuck in an elevator when he tweeted his crisis, we were there when Ashton Kutcher nonplus CNN to 1 million followers, we caught the chief glimpse of passengers being evacuated from the ditched horizontal on the Hudson River and we all suffered the let antiquated up ever when Oprah Winfrey sent her chief in any case tweet on animate TV.
In in allude to of fact New York Times news-presenter Maureen Dowd is quoted as saying to Twitter founders Evan Williams and Biz Stone: I would sooner be tied up to stakes in the Kalahari Desert, with honey poured over me and red ants with a bite antiquated my eyes than unconditional a Twitter account. So is Twitter extremely fair an crisis pharos and a tiny representing bored celebrities and high-school girls as Dowd gleefully claims? Thankfully, no. The latest fro of Twitter users are proprietorship executives. They pass over from harshly busнness owners, SME’s, waist and topmost manipulation, marketing executives, characterize evangelists and CEOs. It’s not fair individuals either. Take a look at ExecuTweets and you’ll look into some pre-eminent names with bare spry Twitter accounts: Richard Branson of Virgin, Lisa Stone Co-founder of BlogHer, Tony Hsieh CEO of Zappos and Steve Case Co-founder of AOL, to monicker a infrequent.
Some of the world’s most recognized brands are Twittering.